Handbag brand Angela & Roi started out merchandising affordable bags online in 2012 before it was officially launched in February 2013 by founders Angela Lee and Roi Lee. The couple believed in creating a sustainable model where fashion consumerism could meet philanthropy and decided to focus on health as their cause of choice after founder Roi Lee realized its importance, having gone through personal tribulations when his own father experienced ill health during Roi’s childhood. After getting inspiration from a fashion show that supported AIDS awareness with the signature red ribbon, the brand’s ‘Donate by Colour’ mission was born, where a portion of each handbag sale is donated to selected non-profit health organizations in a bid to raise awareness for their respective causes according to the colour of the handbag sold.
‘Donate by Colour’
Angela & Roi’s bags (all crafted with Vegan leather) come in a variety of colours, each linked to a different cause. For every bag that you purchase in a particular colour, $5 will be donated to the cause linked to the colour of the bag. For instance, when a customer purchases an Angela & Roi bag in pink (traditionally linked to breast cancer awareness), $5 will be donated to The Ellie Fund, a breast cancer charity located in Massachusetts, one of the ten non-profit organizations that work together with Angela & Roi. Each bag comes with a coloured ribbon, representing the cause that you have just supported with your purchase.
The Ribbon Project
Angela & Roi has also launched The Ribbon Project, where messages of hope and encouragement are delivered to Cancer and Disease fighters. There are two ways to support The Ribbon Project:
- Purchase a bag from Angela & Roi and pen your message onto the postcard that comes with every bag. Snap a picture of the postcard with your message on it and share it on Angela & Roi’s Facebook page and Instagram (@AngelaRoi) with #angelaroi and #ribbonproject.
- Pick a patient to support on http://bit.ly/ribbonprojectFB and leave a get well comment for them. The lovely folks at Angela & Roi will write your message and deliver it to your chosen fighter under your name.
This is a truly wonderful concept and the bags from Angela & Roi are classic, timeless pieces that are versatile and wallet-friendly, for the superb quality and workmanship that goes into the creation of each bag (all of which are designed and manufactured in South Korea). These pieces have a place in any wardrobe and every purchase counts as a step closer to improving a Cancer and Disease fighter’s life. Here are my some of my favourites from the wide collection of bags available at http://www.angelaroi.com! I’m especially fond of the Square Tote series – the colours are so beautiful and I haven’t seen any other bag quite like it… but I spared you guys the Square Tote photo spam, you can head on down to the official website to check them out for yourself 😉
(Note: Purchases from Angela & Roi’s official website can only be shipped within the US. Other retailers which carry Angela & Roi bags are Modavanti, Uncovet and Shop Ethica — Uncovet ships to a selected number of countries, while Modavanti and Shop Ethica ship internationally with request via email!)