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First Look: Hana Tajima x UNIQLO SS16

I got SO excited when I found out that Hana Tajima was collaborating with UNIQLO for a collection last year. Can you imagine my happiness when I found out they’re collaborating for a second time? Modest fashion lovers, rejoice! Presented as the 2016 Hana Tajima LifeWear collection, this season’s offerings feature the same clean, elegant aesthetic that we saw in its Fall/Winter debut, with an expansion on the idea of versatility in self-expression through style.

HTUQ1

HTUQ2

(Image & video credit: UNIQLO)

One thing that I love about this collection is how it reinvents traditional Malay pieces in fresh, contemporary ways which allow them to be worn on both formal and casual occasions. The collection includes tops styled in the traditional Malay baju kurung style as well as the kebaya in ways that don’t only cater to the Muslim fashion crowd, but to the modest fashion crowd as well.

I also love how versatility isn’t only incorporated into the styling of multiple pieces, but also into the styling of a single piece. As part of the campaign, UNIQLO included this tutorial video on how to style one of their pieces in more ways than one. I hope that should more collaborations happen in the future, they will develop similar designs that allow us fashionistas to really get the most out of a single piece of clothing.

(Video credit: UNIQLO)

As much as I love the UNIQLO x Hana Tajima collaboration, I have to say that I was a tad bit disappointed at their AIRism Inner Hijab. It is super comfortable and lightweight, but it just didn’t fit very snug on me and didn’t accommodate my personal hijab style. However, it makes a fantastic sports hijab so if you are looking for an inner piece for workouts or don’t mind using it on its own, I highly recommend it. I wear mine under a hoodie (also from UNIQLO’s AIRism line) and it’s absolutely fantastic 🙂

The collection releases today in selected stores around Singaore and is also available is now available online on the collection’s main site.

Do you think about the collection? Share your thoughts with me!

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4 Comments

  • Reply Rae

    This sounds like such a fabulous collaboration and Hana looks stunning in these shots. Love the vintagey feel to them!

    Rae | Love from Berlin

    January 16, 2016 at 10:15 pm
    • Reply liyamh

      I know, right! LOVE the aesthetic of the campaign shots.

      January 25, 2016 at 1:38 am
  • Reply Andina

    She’s so inspirational. But looking at the video, I think I love the previous collection better. I still can’t get over how fabulous the designs she made.

    January 24, 2016 at 9:48 am
    • Reply liyamh

      I think it’s tough to match up to a first collection, especially one that had so much hype!

      January 25, 2016 at 1:40 am

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