Let’s start over.

Hi there. It’s been about a year since I last posted, and if you’re still here reading this, then a big hug to you for staying with me for this long. I’ve thought long and hard about this space, about how far I’ve come and the type of content I’ve been putting up. So much has happened in the past year – graduation, stepping into my first legit job as a graduate, discovering my love for yoga. I’ve grown so much as an individual, and while I still love fashion, style, and beauty, I just can’t seem to bring myself to post about it as I used to anymore.

This blog has grown so much in the years that I nourished it with love and attention, and I will forever be thankful for that. I’ve made internet friends, worked with brands I admire and reached levels of readership that I never thought I’d be able to achieve. But I guess I got kinda caught up in all that. My goals shifted, and I started prioritising the numbers a bit too much. It became more about “okay I need to post this because people are waiting for the next post” and I just couldn’t commit to that hustle.

I started Rouge & Ruche when I went overseas for my exchange programme in university, and dedicated it to my thrift finds at that point in time. That gave me meaning, and motivated me to share this part of my life with you. I guess it got lost along the way, and I tried so hard to make up for that, but it never really felt the same. I do enjoy blogging though – it’s incredibly fulfilling to be able to put the mess in my mind into words and share it with the world. That’s one of the main reasons why I didn’t just take Rouge & Ruche off the internet – I like blogging. And I don’t want to stop. I think taking a year off was just what I needed to revive this space. I had to get everything down to (almost) zero and then build it up again, in a way that feels more personal and authentic for me.

So let’s take it back to the beginning. And let’s take it slow. No ootds. No flatlays. Just me. I’ll start by writing about the things that inspire me – be it fashion, beauty, film, travel, etc. You’re welcome to stay with me for the ride – or not, your choice – and we’ll see where we go from here.

Since we’re starting over, I believe introductions are in order. Hi, I’m Liyana. I love fashion, beauty, music and cats. I’m a copywriter, and I practise a bit of yoga in my free time.

How about you?

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